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FLF currently owns and markets about 30 fashion brands, which are sold through the retailer’s large-format fashion chains such as Central and Brand Factory. This deal strengthens Future Group’s presence in online fashion, which is among the fastest growing e-commerce categories in India’s $33 billion online market . For Koovs, the backing of Future Group could go a long way in establishing a presence in an industry which is currently dominated by Flipkart , along with its subsidiaries Myntra and Jabong. Koovs was launched in 2012 by Waheed

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